Days Out NI
Soft Play Newtownards, Co. Down

Happy Town

Two themed play frames, a baby zone and a cafe - the Ards rainy-day sorter.

5 photos
7 days7 days a week, 10am-5pm; last entry 3:30pm
Paid entryChildren roughly £8.95 weekdays / £9.95…
Newtownards41 Portaferry Road, Newtownards,…
Get directionsOfficial website
2 hrsHow long
0–11Best for
IndoorsAll-weather
FreeParking
Paid entryPer child

Happy Town — Two themed play frames, a baby zone and a cafe — the Ards rainy-day sorter.

  • Little ones sorted — Yes - a separate under-4s soft play zone plus a dedicated baby area for under-18-months.
  • The café for the grown-ups — On-site cafe with coffee, hot food and treats; free WiFi.
  • How long & cost — About 2 hours (a standard session is 120 minutes); Children roughly £8.95 weekdays / £9.95 weekends and school holidays; under-24-months less; extra adult around £2 - check current prices, they change.
  • Getting in — Pre-booking required for 120-minute sessions.
  • Socks — Socks required for adults and children on the frames, stage and floor.
  • Parties — Children's birthday parties offered - email [email protected] for packages.
Plan your visit

Paid indoor play, pre-book your slot

Happy Town is a paid soft play centre on Portaferry Road, and you pre-book a 120-minute session rather than just turning up. Children pay roughly £9 on weekdays and around £10 at weekends and in school holidays, with toddlers under 24 months a few pounds less and a small charge for an extra adult, but check current prices as they change. It runs for ages 0 to 11 (max height 145cm), with a separate soft play zone for under-4s and a dedicated baby area for under-18-months. Socks are required for both adults and children on the frames, stage and floor, so pack a pair each. There is a cafe on site for coffee and hot food while the kids burn off steam.

Indoor Two themed frames Baby + under-4s zones Socks needed Cafe Free parking
Good to know before you go:

Soft play centres like Happy Town run toddler mornings, school-holiday sessions, weekend stage entertainment and birthday parties through the year - check their own pages for current times and prices.

Before you set off

What to bring

  • 🧦Grippy socksA pair of anti-slip socks per child — most centres need them on the frame, and often for adults too.
  • 👕A spare topBall pools and big slides make for warm, mucky kids — a change of top saves a soggy drive home.
  • 💳Card or cashFor entry and the café — the coffee is the grown-up reward.
  • 🚰A water bottleClimbing and sliding is thirsty work, and there is a wipe-down at the end of it.
Good to know

Everything before you go

Cost
Children roughly £8.95 weekdays / £9.95 weekends and school holidays; under-24-months less; extra adult around £2 - check current prices, they change
Best for ages
0 to 11 (max height 145cm), with zones split by age
Under-3s area
Yes - a separate under-4s soft play zone plus a dedicated baby area for under-18-months
Socks policy
Socks required for adults and children on the frames, stage and floor
Cafe / food
On-site cafe with coffee, hot food and treats; free WiFi
Booking
Pre-booking required for 120-minute sessions
Parties
Children's birthday parties offered - email [email protected] for packages
Opening
7 days a week, 10am-5pm; last entry 3:30pm
Parking
Free onsite parking
How long to allow
About 2 hours (a standard session is 120 minutes)
Address
41 Portaferry Road, Newtownards, BT23 8NN
Questions

Before you go

How much does it cost?
Children roughly £8.95 weekdays / £9.95 weekends and school holidays; under-24-months less; extra adult around £2 - check current prices, they change
What ages is it good for?
0 to 11 (max height 145cm), with zones split by age
Do we need grippy socks?
Socks required for adults and children on the frames, stage and floor
Do I need to book?
Pre-booking required for 120-minute sessions
Is there somewhere for the little ones?
Yes - a separate under-4s soft play zone plus a dedicated baby area for under-18-months
Getting there

Happy Town is at 41 Portaferry Road, Newtownards, BT23 8NN. Free onsite parking. Tap below for directions.

Directions on Google MapsOfficial website See it on our map
Nearby

Make more of the day

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The story

About the centre

Happy Town is an indoor soft play adventure centre on Portaferry Road just outside Newtownards, open seven days a week from 10am to 5pm. It is built around two fully themed multi-level play frames, with separate zones for under-4s and babies under 18 months, ball pools and a weekend stage where characters like Mayor Tumbledown, Nurse Milly and Naughty Norris entertain the crowd.

Sessions run for 120 minutes and are pre-booked. A cafe, free WiFi and free parking round out the offer, making it a reliable wet-weather option for families across the Ards Peninsula.